Our Heritage
The success of Filippo Berio Olive Oil stems from the dedication of just one man, who set out in 1835 to shape his future and follow his dream.
HIS STORY AND SUCCESS ARE NOW PART OF OLIVE OIL HISTORY:
1829
THE STORY BEGINS
Filippo Berio was born on December 8, 1829, in the Ligurian town of Oneglia, not far from Genoa – the birthplace of Pesto.
1835
A PASSION FOR OLIVE OIL
A young Filippo Berio moves with his family to Lucca, a province of Tuscany famous for its olive oils. It is here among the rolling hills, that he is inspired to pursue his passion and become an olive oil craftsman.
1850
A NATIONAL SUCCESS
Over the years Filippo worked hard to perfect his craft: he chose the finest olives and pressed them with care and attention into pure and delicious oil. Season after season, his reputation grew until his olive oils received national success: sold and distributed throughout Italy.
1860
OLIVE OIL CONNOISSEUR
Filippo’s famous olive oils and high quality standards soon earned him important recognition as one of Italy’s premier olive oil connoisseurs and producers.
1894
THE END OF AN ERA
Filippo Berio passes away at the age of 64, leaving his legacy to his daughter Albertina and his business partner Giovanni Silvestrini.
1896
THE NAME LIVES ON
Two years after his death, the Filippo Berio trademark is registered in the United States. In the early 1900’s, Filippo Berio Olive Oils becomes Italy’s number one export brand thanks to continuous sales, awards and recognition for its exceptional quality and flavor.
1919
ESTABLISHMENT OF SALOV
Albertina Berio and Giovanni Silvestrini join forces with other prominent olive oil and wine producers to form a cooperative association named SALOV (SOCIETÀ ANONIMA LUCCHESE OLII E VINI).
1940
WORLD WAR II
SALOV interrupts all olive oil production activities. Later in the 1950’s, production resumes with the introduction of more modern olive growing techniques.
1960 / 1970
CONTINUED GROWTH
After the war the Filippo Berio brand name continues to grow and garner success across the globe, thanks in part to numerous studies proving the health benefits of olive oil.
1987
SALOV NORTH AMERICA
To meet growing demands and market needs in North America, SALOV opens a new subsidiary in New Jersey, USA.
1999
FILIPPO BERIO UK
SALOV continues its International expansion by opening the FILIPPO BERIO UK subsidiary in London, England.
2004
A NEW MODERN PLANT
SALOV moves its production facility to Massarosa, just a short distance from Filippo Berio's hometown of Lucca. The new plant is equipped with sophisticated modern machinery to uphold strict production and quality controls. Undisputedly, it is one of the most modern and technologically advanced plants in Europe.
2011
FILIPPO BERIO BRANCHES OUT
Filippo Berio establishes a representative office in Singapore for the important expansion in the APAC area.
TODAY AND TOMORROW
As the keepers of his legacy, SALOV continues to honor Filippo Berio’s passion, artistry and commitment to excellence today, tomorrow and for years to come.
